This year 2009 has marked a substantial change in trend for advertising as it’s the 1stlong-established advertising processes to Online Marketing. A recent report from the Internet Advertising Bureau announced that spending on internet ads grew in the 1st quarter of 2009 by 4.6% to hit 1.7 billion, whereas advertising on television dropped to 1.6bn from last years 1.9bn for the same period. The same report mentioned the reasons for this move are quicker broadband speeds, more advanced online techniques and people just generally spending more time on the internet these days. Modern companies have needed to significantly restructure their advertising budgets to follow the consumers online. More measurable and accountable methods are also a great reason for selecting an Online Marketing campaign especially in today’s demanding marketplace. Television advertising is not the only traditional method to be hit by thismove to Online Marketing; classified adverts in print have also been falling, whilst their online equivalents have increased by ten percent.
As already stated the companies are purely following their potential audience in this. As more and more people have quicker broadband access to the internet and are becoming increasingly more intrepid in the online purchase scenario, so the advertising budgets must follow. The online demographic is also changing, with the average 16 to 24 year old spending twenty nine percent of their media time on the internet. The other factor that is so agreeable to modern companies is the measurability of Online Marketing. It’s so easy to keep track of precisely what results your advertising budget is delivering online as opposed to TV or print media advertising. This move to more internet advertising is also improving the digital technology industry as it promotes development and innovation. The trade advertising body for TV advertisers Thinkbox feels there is still room for both, stating that internet advertising is very much more compelling when linked together with a good TV advertising campaign.
So who are the winners in this scenario? Well although a lot of the advertising budgets are now being spent on paid for search methods, in which the search giant Google dominates, there is also a trend for the small to medium company turning to a respectable search engine optimization company to help them attain a presence on the internet. The key to being successful is making sure that optimum Search Engine Placementis achieved. With this in mind it is essential to choose a company that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are plenty of SEO companies out there on the internet. Steer clear of any that say they can guarantee page 1 Search Engine Placement immediately as all of the ethical methods are quite intensive and take time and effort to effectuate. Also take a look at their own website, ask what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.
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